![]() In October 2018, the service opened up its podcast section to everyone. "Podcasts are just a great complimentary product." Holt said the company realized the first step was to expand its catalog. "We realized that people who were already in love with Spotify for music, it's a natural evolution to offer something complimentary to music on the service," Spotify's Vice President, Global Studios and Video Courtney Holt explained. Over time, it became popular, and Spotify realized it might be on to something. During a test in Germany, the company noticed a music publisher had posted audiobooks and other content on the service. Spotify's podcast push actually began in 2017. ![]() And the effort won't end as 2019 comes to a close. It spent big, locked down exclusive shows and introduced several new features for users. In that same news drop, Spotify also proclaimed it was ready to become a power player in the world of podcasts. As part of its earnings announcement, the company revealed that it had finally made a profit - a benchmark that seemed somewhat unattainable given the service's expensive operating costs. By February, 2019 was already a huge year for Spotify.
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